Notes on.. Fenty Beauty at Harvey Nichols

The hype for Rihanna's Fenty Beauty launch last September was intense. As is the norm with celebrity brands, it seemed everyone on social media was talking about Fenty and when it came to launch day, there were queues outside of Harvey Nichols - the exclusive stockist - around the country. But is the hype justified?

The line's USP is probably the sheer vastness of shades available - 40 tones in total to cater to as many skin types as possible. The concept behind a "Fenty face" is creating a soft, matte base. Stacey, the manager for Fenty at Harvey Nichols Birmingham used the Pro Filt'r Instant Retouch primer followed by the Soft Matte Longwear foundation. It didn't feel cakey and stayed true to its long lasting claim.

The stand out product was the easy to use - but not so easy to say - Magnetic Match Stix Shimmer Skinsticks, which can be used to conceal, highlight and contour. Our kind of multi-tasking. The packaging is pale pink, magnetic and super tactile. We want them all. And can we just take a moment to appreciate the amazing names for the shades? Instagram went crazy for Yacht Lyfe, but we have a soft spot for Trippin'. Touches of glow can be added after the glorious base has been achieved, our favourite was the Killawatt Freestyle Highlighterin Chic Phreak (£26).

Price points are ridic reasonable for a luxe feeling brand that is stocked in Harvey Nichols, and thanks to the versatility of each product and wide range of shades available, it feels like Fenty may have just democratised make-up.